Sonic direction
Reference language, palette, tempo, texture, and the decisions that make a body of work feel related.
- Creative brief
- Reference map
- Production direction
Division 03 / Production
Ideas in.
Records out.
Sonic identity, custom production, vocal craft, arrangement, and final delivery under one creative direction.
Start production.01Define
References and identity.
.02Build
Song, voice, arrangement.
.03Deliver
Masters, stems, assets.
Direction before decoration
Every production decision should strengthen the artist, not blur them.
A record needs a centre of gravity.
Jayde helps find it, then carries that logic through sound choice, vocal performance, arrangement, versions, and release assets.
Production disciplines
Everything the record needs. Nothing it does not.
Custom production
Beat, composition, live elements, sound design, and arrangement built around the artist.
Vocal craft
Performance direction, comping strategy, harmonies, ad libs, and the emotional arc.
Release polish
Mix preparation, versions, stems, metadata, credits, teasers, and handoff control.
The production path
A clear process protects the strange ideas.
Open each stage to see what the team aligns before moving forward.
01SignalBrief + references
Define audience, ambition, non-negotiables, reference records, voice, and what success sounds like.
- Creative brief
- Reference board
- Session plan
02ShapeProduction + performance
Build the record through focused sessions, arrangement checkpoints, vocal direction, and fast decisions.
- Production sessions
- Arrangement map
- Vocal comp
03ResolveEdit + mix prep
Lock structure, edit performances, clean sessions, document notes, and prepare every stem for mix.
- Final edits
- Mix brief
- Version control
04ReleaseVersions + handoff
Approve the master, package versions, confirm credits and metadata, and prepare campaign-ready audio assets.
- Masters and stems
- Clean and performance versions
- Credits handoff
The handoff
Release-ready means organised.
Masters + versions
Main, clean, instrumental, performance, acapella, and approved alternate versions.
Stems + archives
Named stems, consolidated sessions, tempo and key notes, and secure transfer.
Credits + metadata
Contributor credits, split placeholders, track details, and a clean delivery sheet.
Audio assets
Teaser edits, performance cuts, social-ready durations, and sound-forward launch pieces.
"The goal is not more layers. It is a stronger reason for every layer to exist."
Jayde production principle
Production inquiries
Bring the demo, hook, voice note, or full concept.
Tell us where the song is now and where it needs to go.
Build the record