A release is a mix, a cover, a poster, six vertical cuts and a week of scheduling. Most artists get the first one handled properly and improvise the rest. We treat the other five as part of the record — because to everyone outside the studio, they are the record.
01
The square that has to survive at forty pixels in a playlist and a metre wide on a wall. Designed against the mix and checked at thumbnail size first, because that is the size almost everyone will meet it at.
02
Print and digital, sized for the venue's requirements and for the feed. Typography-led, with a hierarchy that survives being reposted at low quality by six other accounts.
03
Short edits from session footage and performance stills, captioned properly, cut to the part of the song that works out of context — rarely the part the artist expects.
04
Stills captured while the record is being made rather than staged afterwards. Every photograph on this site came out of a working session, which is why nobody in them is looking at the camera.
05
What goes out, where, on which day, and who presses the button. Written before the single is delivered, so release week is execution rather than adrenaline.
06
Identity, packaging, editorial layout and campaign design for clients outside the label. The same team, the same standard, briefed the same way.
01
The design brief is written during tracking, not after the master is signed off. The designer hears the rough mixes as they arrive, so the cover grows alongside the record instead of being reverse-engineered from it in a week.
02
Stills and footage come out of real sessions. It costs nothing extra, it needs no separate day, and the results avoid the particular deadness of a shoot arranged to look like work.
03
You see directions, pick one, and give notes in a single collected round. Numbered revisions mean everyone knows how many passes remain, which is the only thing that stops a cover being redesigned four times in the last fortnight.
04
Every crop, every size, every platform's slightly different requirement, named clearly and delivered in one folder. Plus the dated schedule, so the assets and the plan arrive together.
If you are signed, the creative work is part of the deal. If you are releasing independently, or you are a brand with nothing to do with music, the same team takes the brief on its own terms and quotes per project.
Send the record, the date and what you need by it. We will tell you what is realistic in the time available.